To all my readers, yet another veil has been lifted from the mystery of Brigitte Loquercio and her Third Party Advertiser flyers. Mayoralty candidate Mario Russo has written to me with the following statement: “I don’t know Brigitte Loquercio, and I had nothing to do with her flyer. Not one resident has raised it with me at the door. People are deciding who they trust to run this town for the next four years. They deserve my time more than a flyer does.”

So, dear Reader, the question remains. Who is Brigitte Loquercio and why is her contact information not published on the Town’s site for registered Third Party Advertisers? Her four page, five colour, high gloss paper flyer package did not come from a shoestring budget, so there is a lot of money behind it.

Who else if not a rival candidate would be interested in going after Christina Early and the Councillors who voted persistently against the Strong Mayor Groves’s policies and decisions? Discover that, and you’ll find out who you can trust to run this Town for the next four years of ethical governance in Caledon. The way I see it.

***

A good friend looked at the Brigitte Loquercio material and said, “This looks like a superhero comic book cover. Was it done by AI?” Which got me to wondering … no contact information for Brigitte … could “she” be an AI persona? That would be a whole new level of politicking in Caledon. We need the answer before election day.

Congratulations to citizen Kathleen Wilson. She has managed to solve the mystery of the Third Party Advertising Issue that had confused so many Caledon voters. Ms. Wilson had nothing to do with the 2026 distribution of her third party advertising materials produced for the 2022 Caledon Municipal election.

The confusion for voters came when one of the mayoralty campaign teams began to do porch deliveries of their new 2026 “Setting the Record Straight” third party ads created by Brigitte Loquercio in tandem with the older “Caledon Council Report Card” that had been created by Ms. Wilson for the 2022 municipal election.

She was able to identify the source of the unauthorized distribution. She has taken the appropriate action to stop the mayoralty campaign team that was responsible for delivering any of her previously produced third party advertising materials. That is responsible politics. The way I see it.

Skid Crease, Caledon

Ah, election time! Doesn’t matter if it’s federal, provincial, municipal, or school council president, it brings out the best and the worst in us. On the bigger stage, the story in Canada to watch right now is the Alberta Referendum on separation speculation. Families and friends have split, A province stands divided. A country awaits the results.

Here, in rurban Caledon, the current municipal elections have brought on similar divisions between the country mouse and the city mouse visions for the future of our Town. One faction, carrying on the previous Strong Mayor’s policies, favours a developer influenced agenda. The other faction favours a constituent influenced agenda. Voters are on the sword’s edge.

Enter Brigette Loquercio and her Third Party “Setting The Record Straight” flyers on past Council voting habits. These flyers are a classic example of a propaganda technique called “cherry picking” where information can be truthful but misleading.

For example, it could be a fact that a politician voted to keep a petrochemical processing plant out an area zoned for business development. The mention of that fact would make it look like the politician had voted in the public interest. it may also be a fact that that same politician worked behind the scenes to help the owner of that petrochemical plant get approval permits through an Ontario Land Tribunal decision. That fact would be conveniently left out of the report card.

That is cherry picking the facts. You only advertise the sweet cherries and you bury the rotten ones.

In the last municipal election this same propaganda technique by a third party advertiser was used very effectively against the Jennifer Innis mayoralty campaign. That simple little blue “Report Card” was the subject of a news article in Brampton’s The Pointer titled “How a council report card helped sway an election.” That report card helped get Annette Groves elected Strong Mayor. 

As a previous third party advertiser indicated to me, all of this factual council voting information is available on public record. All of it. And without all of it you really can’t tell if the bowl of cherries is rotten or not.

That being said, this year’s high gloss, full colour very expensive “report cards” directly smear the voting records of past Council members who voted against the Strong Mayor’s policies. They especially target mayoralty candidate Christina Early. These third party ads put out by Brigette Loquercio  are being delivered door to door. Yes, as the  flyers state, “The Caledon Community Deserves the Truth” and I couldn’t agree more. The truth, the whole truth, and nothing but the truth.  Misleading cherry picked fact flyers by a third party advertiser are not allowed on my porch.

In contrast, the very informative cherry-picked fact sheet on Municipal voting records published by Democracy Caledon appeared in my mailbox a few days later like an antidote to the misleading information spread by the Brigette Loquercio Third Party Advertising Team. The scales are balanced once again.

There appears to be a lot of money behind this third party advertising push push to elect the remnants of the “Gang of Five” and their new acolytes to complete their Strong Mayor’s agenda. Caledon is looking forward to the campaign financial audits. 

I have renewed hope that democracy in Caledon is protected, that I am mistaken in my wild speculations, and that third party advertisers who push propaganda will see the error of their ways. Peace in our time. The way I see it.

Skid Crease, Caledon

UPDATE: This story gets curious and curiouser. Just after I finished writing this revised article on Third Party Advertising Propaganda, a neighbour in Ward 5 dropped by with two flyers in his hand. They had been left curled up in his front door latch. One was the four page, five colour,high gloss production courtesy of Brigitte Loquercio, Third Party Propagandist. But tucked inside it was the 2022 humble blue Council Report Card for a Better Caledon under Strong Mayor Groves. That “report card” was paid for by Kathleen Wilson when she was a registered Third Party Advertiser.

I am currently awaiting a response from Ms. Wilson as to whether she was aware of the fact that her old material from the 2022 Groves campaign was being used by the 2025 Russo team. Deadline for response in 12:01 p.m. tomorrow.